Every visit under control
The work of DMS field teams is captured and verified through Picsell — the in-house platform of the Imperia Holding ecosystem. You see not a report about the work, but the work itself: shelf photos, time, location and numbers.
What it gives you
Transparency
A photo report from every visit tied to time and GPS location. No 'take our word for it' reports.
Speed
Shelf problems are visible on the day of the visit, not at the end of the month.
Objectivity
A neural network recognizes products in the photo and counts metrics automatically, without the human factor.
Ready analytics
Data rolls up into Power BI reports and dashboards — no manual spreadsheet work.
How it works
- 01
Route
The merchandiser gets a list of outlets with GPS navigation.
- 02
Visit
The visit start is captured by location (radius up to 400 m) and time.
- 03
Photo capture
Photos of the shelf, price tags and point-of-sale displays are uploaded to the system.
- 04
AI analysis
The neural network recognizes SKUs and counts availability (OSA), out-of-stock (OOS) and share of shelf.
- 05
Reporting
Metrics roll up into dashboards; you see the dynamics by chain and category.
Platform capabilities
- Mobile app (Android and iOS)
- Admin panel for the client
- Outlet routing with GPS
- Working-time and visit-location control
- Instant tasks from the KAM in real time
- Automatic KPI checks from photos
- Neural-network SKU recognition on the shelf
- Price and point-of-sale display monitoring
- Protection against unreliable reports
- Consolidated analytics in Power BI
Metrics you see
On-shelf availability of the product.
Items that are missing.
How much space your brand takes.
How many assigned tasks are closed.
DMS and Picsell are companies of the Imperia Holding ecosystem. DMS handles field execution, Picsell — the control technology and analytics.
Learn more about Picsell