Point-of-sale audit
A point-of-sale audit is a detailed snapshot of your product in a single store: availability of every SKU, correct price tags, planogram compliance and the state of equipment and POSM.
DMS runs point-of-sale audits across Ukraine with trained auditors. Every check comes with a photo report tied to GPS and time in the Picsell system.
The problem we solve
Sometimes you need a deep snapshot not of the chain but of a specific outlet — before negotiations or for control.
What's included
- Availability of every SKU from the outlet matrix
- State of price tags and price accuracy
- Display quality and planogram compliance
- Technical state of equipment and POSM
Who it's for
KAMs before negotiations
You need facts on a specific outlet as leverage in talks with the chain.
Brand owners
You need to verify standards in flagship or problem outlets.
Regional managers
You need control of individual outlets without a full chain audit.
How it works
- 01
Checklist
We build the list of checks for your matrix, planogram and standards.
- 02
Outlet visit
An auditor inspects the shelf, price tags, equipment and POSM in the specific outlet.
- 03
Photo capture
Every item is backed by a photo tied to GPS and time.
- 04
Comparison to the reference
We compare the facts against the SKU matrix and the brand planogram.
- 05
Report
A structured report with the deviations found and recommendations.
An accurate picture per outlet, arguments for negotiations with the chain, standards control.
FAQ
How much does a single-outlet audit cost?
The price depends on the scope of the checklist and the region. One-off point-of-sale audits are quoted separately — send a request with the list of outlets.
How long does an outlet audit take?
The visit itself is usually up to an hour; you receive the finished report with photos within 1–2 business days.
How is this different from a retail audit?
A retail audit is a regular snapshot of the chain and market; a point-of-sale audit is a deep check of a specific store, often before negotiations or for control.
What's included in the report?
SKU availability from the matrix, price-tag and price accuracy, planogram compliance, and the state of equipment and POSM — all with photo proof and recommendations.