Cases

Real results for brands

DMS exclusive teams and control over thousands of points of sale — shown through two large-scale retail merchandising programs in Ukraine.

Lactalis Ukraine

CategoryDairyFormatExclusive merchandising

A dedicated DMS merchandising team keeps the Lactalis dairy category visible across Ukraine — with daily online price monitoring and point-of-sale display control.

125

dedicated merchandisers

2700+

local point-of-sale displays

2100+

extra tasks per year

daily

online price monitoring

What we did

A dedicated exclusive merchandising team
Daily online monitoring of competitor prices
Assortment and on-shelf availability control (OSA)
Placement and servicing of point-of-sale displays

Henkel Ukraine

CategoryHousehold chemicals & cosmeticsFormatMerchandising + point-of-sale control

A large-scale Henkel merchandising program in Ukraine's top retail chains, controlling over 100,000 contracted points of sale with monthly analytics.

145

staff

116 574

contracted displays

13 287

local displays

3 546

completed tasks

905+

active displays per month

What we did

Control of contracted displays in top chains
Placement of local point-of-sale displays
Execution of trade-marketing tasks
Monthly presence analytics

Networks

EpicentrProstorAuchanMetroEva

Consultation