Trade marketing
Trade marketing is systematic strategy and activities that stimulate sales across channels. To grow you need not only people on the shelf but also well-designed incentive programs and a measurable result.
DMS combines strategy with field execution: we plan the activities, run them in 1500+ retail outlets and assess effectiveness through Picsell analytics and Power BI dashboards.
The problem we solve
To grow you need not only people on the shelf but also systematic trade activities.
What's included
- Development of trade-marketing strategies
- Planning and running trade activities
- Channel-incentive programs
- Effectiveness assessment of activities
Who it's for
FMCG manufacturers
You need systematic channel work rather than one-off promotions.
Brands in a growth phase
You need to grow sales and channel share while controlling ROI.
Sales teams
You need tools to stimulate distribution and execution at outlets.
How it works
- 01
Audit and goals
We analyze the channel and presence and set the goals and KPIs of the activities.
- 02
Strategy
We develop the plan of trade activities and channel-incentive programs.
- 03
Preparation
We prepare mechanics, materials and field teams for execution.
- 04
Execution
We run the activities in outlets across Ukraine on schedule.
- 05
ROI assessment
We measure effectiveness in Picsell analytics and adjust the program.
Sales growth, stronger brand positions in the channel, measurable activity ROI.
FAQ
How much does trade marketing cost?
The price depends on the scale of the program, the set of activities and coverage. Send a request — we'll build a quote for your goals.
How long until first results?
Strategy and preparation usually take 2–4 weeks; activity impact is assessed within its period against agreed KPIs.
How is activity ROI measured?
By the dynamics of sales and presence before/after, set against the cost; data is rolled up in Picsell analytics and Power BI.
Do you both design and execute the activities?
Yes. DMS combines strategy with field execution using its own teams in 1500+ outlets.