BTL & promo
BTL & promo is direct contact with the shopper at the point of sale: consultants, tastings and promo mechanics that nudge the shopper to choose your brand at the moment of decision.
DMS runs activations in 1500+ retail outlets across Ukraine — from national chains to local stores. Every shift is captured with a photo report, and results are available in Picsell analytics.
The problem we solve
Product on the shelf is only half the job; you still have to nudge the shopper to choose you.
What's included
- In-store consultants — motivating purchases at the outlet
- Promotions — sales-stimulation mechanics
- Tastings — demonstrating benefits live
- Activations — event mechanics at points of sale
Who it's for
New products and lines
You need to introduce the product to shoppers and remove the first-purchase barrier.
Brands in competitive categories
You need to win attention at the moment of choice by the shelf.
Seasonal and holiday campaigns
You need a sales spike within a defined activity period.
How it works
- 01
Goal and mechanic
We define the campaign goal, mechanic and KPIs (contacts, tastings, conversion).
- 02
Location selection
We pick outlets and chains with the highest target-audience traffic.
- 03
Team and materials
We prepare promo staff, uniforms and POSM; training at LevelUp Merch School.
- 04
Running the activation
Consultants work the floor on schedule, logging contacts and sales.
- 05
Report and insights
Photo reports and Picsell analytics, effectiveness against KPIs.
Sales growth during the activity, higher awareness, direct contact with the shopper.
FAQ
How much does a promo activation cost?
The price depends on the number of outlets, duration, mechanic and promo headcount. Send a request — we'll quote for your campaign.
How long does it take to launch a campaign?
Usually 1–3 weeks: agreeing the mechanic, selecting locations, preparing staff and POSM. Seasonal campaigns are planned in advance.
Do you provide promo staff and POSM?
Yes. We provide trained promo staff, uniforms and placement of point-of-sale materials (POSM) in the outlets.
How is activation effectiveness measured?
By KPIs: number of contacts and tastings, conversion to purchase, and sales dynamics during the campaign. Data is in photo reports and Picsell analytics.