Planogram design
A planogram is a layout scheme that defines which product goes where and in what quantity on the shelf. The right planogram boosts visibility, simplifies choice and increases conversion at the shelf.
DMS designs and optimizes planograms to brand standards and chain specifics, based on sales data and Picsell analytics, then controls their rollout in 1500+ retail outlets.
The problem we solve
Chaotic display lowers sales; the right planogram boosts visibility and conversion.
What's included
- Planogram design for the category and chain
- Optimization of existing ones using sales data
- Adaptation to shelf formats and sizes
- Rollout control at outlets
Who it's for
Brands with a wide assortment
You need to lay out many SKUs logically and manage share of shelf.
New categories and lines
You need a layout from scratch to brand standards and the chain format.
Category managers
You need to grow category sales by optimizing the layout.
How it works
- 01
Data analysis
We study sales, the SKU matrix, shelf formats and chain rules.
- 02
Layout concept
We define block logic, priority zones and share of shelf by SKU.
- 03
Planogram design
We build the scheme for the specific chain and equipment sizes.
- 04
Rollout
Merchandisers implement the planogram in outlets on schedule.
- 05
Control and correction
We check compliance via Picsell photo reports and adjust by sales data.
A logical, selling layout, higher share of shelf, category sales growth.
FAQ
How much does planogram design cost?
The price depends on the number of categories, SKUs, chain formats and the need for rollout. Send a request — we'll assess the scope of work.
How long does design take?
Usually 1–3 weeks to analyze and build the planogram; rollout at outlets is planned separately along routes.
Do you roll out the planogram at outlets?
Yes. Our merchandisers implement the layout in outlets, and compliance is controlled with Picsell photo reports.
What is the planogram based on?
On sales data, the SKU matrix, brand priorities and the rules and formats of the specific chain.