Merchandising
Merchandising is the daily work of a team on the sales floor that decides whether shoppers find your product. We ensure every SKU is present on the shelf, correct display to the planogram, up-to-date price tags and expiry-date control.
DMS works in 1500+ retail outlets across Ukraine — from national chains to local stores. Every visit is captured with a photo report, and results are available in Picsell analytics.
The problem we solve
Stock sits in the warehouse but never reaches the shelf, or gets lost among competitors. We close the gap between delivery and shopper — with teams working the floor every day.
What's included
- Product display — to brand planograms and standards
- Price control — presence and accuracy of price tags
- FIFO rotation — expiry-date control
- Promo & POSM — timely launch of promotions and materials
- Promo execution control — verifying correct execution of the client's promo activities at points of sale
- Assortment control — securing the matrix (OSA), preventing OOS
- Daily OOS report — out-of-stock report for quick order adjustments by the KAM
- Point-of-sale displays — gondola ends, pallets and stands for visibility
- Share-of-shelf control — tracking the brand's share of shelf against competitors
Who it's for
FMCG manufacturers
You need stable presence in chains without keeping your own staff.
Distributors and importers
You need display control in outlets where you aren't present every day.
Brands entering the market
You need to build shelf presence from scratch, fast.
How it works
- 01
Audit of starting positions
We assess current presence, the SKU matrix and problem outlets.
- 02
Coverage plan
We define routes, visit frequency and KPIs for your goals.
- 03
Team selection and training
Merchandisers are trained at LevelUp Merch School to your brand standards.
- 04
Work at the outlets
Display, price tags, rotation, point-of-sale displays and POSM on schedule.
- 05
Reporting and correction
Photo reports and Picsell analytics, monthly KPI review.
Ways to work
Exclusive specialist
One brand: full focus, communication with the decision-maker, fast changes.
Shared merchandising
Several non-competing brands: budget optimization.
Stable presence, higher share of shelf, less OOS, category sales growth. Photo reports and analytics via Picsell.
FAQ
How much does merchandising cost?
The price depends on the number of outlets, visit frequency and format (exclusive or shared). Shared merchandising is cheaper because the cost is split across several brands. Send a request — we'll quote for your project.
How is exclusive merchandising different from shared?
An exclusive specialist works only with your brand — maximum attention and fast reaction to changes. Shared serves several non-competing brands in the same outlet, which cuts the cost significantly.
How do I control the merchandisers' work?
Every visit is captured with a photo report tied to GPS and time. You see availability, display and prices in Picsell analytics, and KPIs roll up into reports.
How long does it take to launch a project?
Usually 2–4 weeks: audit, coverage plan, team selection and training. For urgent projects a faster start is possible using existing teams in the region.
Which cities do you operate in?
Across all of Ukraine. Own offices in Kyiv, Kharkiv, Odesa, Dnipro and Lviv, with 100% coverage of the largest chains.