Price monitoring
Price monitoring is systematic tracking of prices and promotions: yours, recommended (RRP) and competitors'. Price is a key choice factor, so controlling positioning directly affects sales.
DMS collects prices in 1500+ retail outlets across Ukraine. Data is refreshed regularly (up to daily parsing for exclusive projects) and rolled into Picsell analytics with change alerts.
The problem we solve
Price is a key choice factor; without monitoring you can't see where you're losing to competitors.
What's included
- Monitoring of base and promo prices across chains
- Tracking competitor prices by category
- Control of recommended retail price (RRP) compliance
- Regular analytics and change alerts
Who it's for
Manufacturers with an RRP policy
You need to control whether chains keep to recommended prices.
Category managers
You need price comparison against competitors by category over time.
Pricing teams
You need fresh market data for pricing and promo decisions.
How it works
- 01
SKU and chain list
We agree the products, competitors, chains and the price-capture frequency.
- 02
Field collection
We capture base and promo prices and tags in outlets with photo proof.
- 03
Processing
We consolidate prices, check RRP compliance and flag deviations.
- 04
Analytics and alerts
We show dynamics in Picsell and send alerts on significant changes.
- 05
Reaction
You quickly adjust prices and promotions based on current data.
Control of price positioning, fast reaction to competitor promotions.
FAQ
How much does price monitoring cost?
The price depends on the number of SKUs, chains and capture frequency. Send a request — we'll quote for your list of products and competitors.
How often are prices refreshed?
The frequency is configurable: from a monthly snapshot to daily online price parsing for exclusive projects.
Can you track promo prices specifically?
Yes. We capture both base and promo prices, as well as competitors' promo mechanics by category.
How do I learn about price changes?
Through regular analytics in Picsell and alerts on significant deviations, including RRP violations.