Retail audit
A retail audit is an objective snapshot of your brand on the shelf: share of shelf, availability, competitor prices and POSM. Data replaces guesswork and gives a basis for decisions.
DMS collects and processes data in 1500+ retail outlets across Ukraine. SKU recognition on photos and monthly analytics are powered by our own Picsell platform and Power BI dashboards.
The problem we solve
Without objective shelf data you manage blind. An audit shows the real picture of your presence.
What's included
- Share-of-shelf measurement (linear and percentage)
- Price and promo audit of competitors
- Availability and OOS monitoring
- POSM audit
- Analytics by category and sales channel
Who it's for
FMCG brand managers
You need share-of-shelf and presence data to make category decisions.
Sales teams
You need to control chain agreements and react to OOS.
Marketing and trade marketing
You need to assess promo effectiveness and compare against competitors.
How it works
- 01
Methodology
We agree the metrics, the sample of chains and outlets, and the measurement frequency.
- 02
Field collection
Auditors capture the shelf, prices and POSM; photos tied to GPS and time.
- 03
SKU recognition
Picsell uses a neural network to identify products on photos and count share of shelf and OSA.
- 04
Analytics
We roll data into Power BI dashboards by category and sales channel.
- 05
Recommendations
Monthly review of dynamics and priority actions to grow sales.
Monthly dynamics in Power BI dashboards, timely decisions, higher sales efficiency.
FAQ
How much does a retail audit cost?
The price depends on the number of outlets and chains, the set of metrics and the measurement frequency. Send a request — we'll quote for your goals.
How often is the audit run?
Most often monthly to track dynamics, but the frequency is tuned to your goals — from a one-off snapshot to weekly.
How do you measure share of shelf?
An auditor captures the shelf on photo, and Picsell recognizes SKUs with a neural network to count linear and percentage share of shelf, availability (OSA) and OOS.
How do I receive the results?
Consolidated analytics in Power BI dashboards, broken down by category, chain and channel, plus photo proof of every visit.
Do you audit competitors too?
Yes. We capture competitor prices, promotions and presence in the same outlets for comparison.