Surveys
Surveys are field polls of shoppers and outlets that give real market feedback instead of assumptions. You get data for product and trade-marketing decisions.
DMS runs surveys at points of sale across Ukraine with trained interviewers. Collection and processing of results are handled in the Picsell system.
The problem we solve
Decisions are better made on market feedback than on assumptions.
What's included
- Shopper surveys at points of sale
- Surveys of outlet staff
- Collecting feedback on the product and display
- Processing and analytics of results
Who it's for
Product teams
You need feedback on the product, packaging and price perception.
Marketing
You need to test hypotheses and awareness before a campaign launch.
Trade marketing
You need to understand shopper behavior at the shelf and display effectiveness.
How it works
- 01
Questionnaire design
We shape the research goals, sample and questions together with you.
- 02
Interviewer preparation
We train the field team on the scenario and survey standards.
- 03
Field collection
We poll shoppers and staff in the agreed outlets.
- 04
Data processing
We validate responses, code and consolidate results in Picsell.
- 05
Report with findings
We prepare analytics and recommendations for product and trade decisions.
Data for product and trade-marketing decisions, understanding of shopper needs.
FAQ
How much do surveys cost?
The price depends on the sample size, questionnaire length, geography and respondent type. Send a request — we'll quote for your study.
How long does a study take?
Usually 2–4 weeks: questionnaire design, field collection and processing. The timeline depends on the sample size and number of regions.
Who do you survey?
Shoppers at points of sale and outlet staff — matched to your target-audience profile and research objectives.
In what form are the results?
Processed analytics with breakdowns by segment and region plus findings for decisions; raw data is provided on request.