Distribution
Distribution is building and controlling your product's presence in the right channels and outlets. Even the best product won't sell if it isn't where the shopper looks for it.
DMS builds and expands coverage across Ukraine using its own teams and Picsell analytics. We control presence across channels and find white spots for growth.
The problem we solve
Even the best product won't sell if it isn't in the right outlets.
What's included
- Building and expanding coverage
- Control of presence across channels
- Distribution analytics and white-spot detection
- Assortment management by channel
Who it's for
Brands entering the market
You need to build coverage and get the product into the right outlets from scratch.
Importers and distributors
You need to expand presence and close white spots in the channels.
Manufacturers with a wide assortment
You need assortment management across different sales channels.
How it works
- 01
Coverage analysis
We assess current presence, channels and white spots on the map.
- 02
Distribution strategy
We define target outlets, assortment by channel and a listing plan.
- 03
Coverage building
We list the product into new outlets and expand presence along routes.
- 04
Presence control
We track availability and assortment in channels via Picsell photo reports.
- 05
Analytics and growth
We show coverage dynamics and priority zones for further growth.
Wider coverage, higher presence, product availability for the shopper.
FAQ
How much does building distribution cost?
The price depends on the target coverage, regions, channels and assortment. Send a request — we'll build a plan and quote for your goals.
How long does coverage building take?
It's a phased process: strategy takes 2–4 weeks, while coverage expansion is planned in waves by region and channel.
What are 'white spots' in distribution?
These are outlets and territories where there is demand but your product is absent. We find them via analytics and prioritize listing.
How do you control presence?
Through field teams and Picsell photo reports: availability, assortment by channel and coverage dynamics in analytics.