Mystery shopper
Mystery shopper is a service assessment and standards check through the eyes of an ordinary customer. Posing as a shopper, the checker records how staff perform and whether brand standards are met.
DMS runs checks across Ukraine to a single methodology. Every visit ends with a structured report featuring photos and recommendations in the Picsell system.
The problem we solve
You can't see what happens on the floor every day — whether standards are met and how staff perform.
What's included
- Service checks under the guise of a customer
- Assessment of brand and merchandising standards compliance
- Control of sales and promo staff performance
- A structured report with photos and recommendations
Who it's for
Chains and retail
You need to control service levels and standards compliance in outlets.
Brands with promo staff
You need to check how consultants present the product to shoppers.
Franchise networks
You need a single service-quality assessment across all locations.
How it works
- 01
Check scenario
We design the legend, checklist and scoring criteria to your standards.
- 02
Checker selection
We pick mystery shoppers matching your target-audience profile.
- 03
Visits
Checkers visit outlets to the scenario, assessing service and merchandising.
- 04
Capture
They fill a structured questionnaire, adding photos and audio where possible.
- 05
Report and recommendations
We aggregate scores, surface weak spots and steps to raise standards.
An objective service assessment, weak spots identified, higher standards.
FAQ
How much does mystery shopper cost?
The price depends on the number of visits, scenario complexity and regions. Send a request — we'll quote for your check program.
How long does it take to set up checks?
Usually 1–2 weeks to design the scenario and select checkers; visits then run on an agreed schedule.
What criteria is service assessed on?
Your checklist: greeting and consultation, product knowledge, brand and merchandising standards compliance, cleanliness and speed of service.
Does the staff know about the check?
No. That's the point of the method — the assessment is incognito, so you see the real daily work of the floor.