DMS — Distribution Marketing Service
Audit & research

Mystery shopper

Assessing service quality and standards compliance through the eyes of an ordinary shopper.

The problem we solve

You can't see what happens on the floor every day — whether standards are met and how staff perform.

What's included

  • Service checks under the guise of a customer
  • Assessment of brand and merchandising standards compliance
  • Control of sales and promo staff performance
  • A structured report with photos and recommendations
Result

An objective service assessment, weak spots identified, higher standards.

Mystery shopper

Consultation